List building

Where the Money is Hidden

They used to say, “The money is in the list.” And that’s still true. But perhaps the REAL money these days is hidden someplace else. Somewhere you might not be looking…

List Building

How to Create a Hugely Successful Lead Magnet

A truly great lead magnet is literally worth its weight in gold because of what it can do for you.
Done correctly, lead magnets are irresistible bribes that offer a specific value to a prospect in exchange for their contact information.
The better the lead magnet, the more subscribers you can get.

List Building

Engaging Your Audience with Twitter Chats

If you want to keep your Twitter community vibrant and tuned in, then you need a tactic to grow your following and boost online sales. And Twitter chats might be the answer.

List Building

Customers are Like Elephants

At ‘The Elephant Sanctuary’ – a non-profit organization based in Hohenwald, Tennessee – an elephant named Jenny became very animated when a new elephant named Shirley arrived.