• Email Marketing

    Know the Law Regarding Email

    The FTC rigorously enforces laws email compliance. Make sure that your strategy is aligned with the CAN-SPAM Act so that you’re not exposed to potential lawsuits.
    Here are the rules that businesses must follow:

  • Instant Start Ups

    Silly Side Business for Fun and Profit

    The problem with most business is that it’s work.
    You HAVE to do stuff you don’t want to do.
    It’s part of the process, and you learn to get over it. And when you’re done working, THEN you can go enjoy yourself, right?

  • List Building

    How to Get 500 BUYERS on Your List Each Month…without selling a thing!

    You’ll need about $50 one time to make this work.
    And yes, you’re going to get BUYERS on your email list. The 500 number is arbitrary – work this hard and you could get several thousand buyers on your list each month.

  • Membership Site

    Case Study: $8,000/mo from Set and Forget Membership Site

    Have you got a membership site yet? If not, WHY not?
    Maybe it’s because creating all the content forever and ever scares the bejeebers out of you. If so, I don’t really blame you.

  • Internet Marketing

    Selling Your Soul for $10

    I want to talk about a ‘touchy’ subject right now.
    My aim isn’t to offend anyone, and I hope I don’t. But I do feel I need to go where others fear to tread, you might say, in the hopes of helping you skirt some problems that I see in our industry.

  • Growing Your Business

    Master Up Selling and Cross Selling to Increase Sales

    When you’re building your sales funnel, don’t forget to include an upsell or cross sell or two.
    An upsell is simply an option to buy a bigger, better version of what you’re selling. For example, you might offer two versions of software, one of which does more than the other.

  • Internet Marketing

    How School Ruins Your Business

    Whether you spent 12 or 16 years or more in school, I’d like to make a radical suggestion:
    Forget your schooling.
    Frankly, I wanted to use a different “F” word than “Forget.”
    Here’s why:

  • Growing Your Business

    Live Chat Increases Sales 20%

    Would you like a 20% bump in sales?
    Was that a really stupid question?
    Of course you want a giant bump in sales, but you’ve probably thought that live chat is something for the “big” guys, and not for you.

List Building

Customers are Like Elephants

At ‘The Elephant Sanctuary’ – a non-profit organization based in Hohenwald, Tennessee – an elephant named Jenny became very animated when a new elephant named Shirley arrived.

List Building

15 Trust Building Phrases

Some of these can be used in the written word, and all of them can be used in conversation to build trust with almost anyone.
1: “What can I do to help?”

List Building

How to Create a “Plumber’s Lead Magnet”

This works in most any niche and for most any business, not just plumbers. But I’m going to use plumbing as an example for a couple of reasons:
First, odds are, like me, you know little to nothing about plumbing.
Second, if you can do this in a niche you know nothing about, you can do it in any niche.